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NEWS RELEASE
For Release: September 7, 2006


MEXICO BOUTIQUE HOTELS ANNOUNCES THE LAUNCH OF NEW BOUTIQUE VILLA COLLECTION

Discerning Travelers Can Now Choose From A Select Variety of Luxury Villas Handpicked By The Vacation Experts At Mexico Boutique Hotels

Puerto Vallarta, MEXICO (September 7, 2006) –There’s no doubt that upscale villa vacations have come to the forefront of top-drawer travel. With this in mind, the owners of Mexico Boutique Hotels have launched a brand new website that brings together the best of Mexico’s Costa Vallarta area with years of experience in the hotel industry.

“Mexico Boutique Hotels has been extremely successful in creating a recognizable brand for small hotels in Mexico that offer a unique vacation experience along with a high level of personalized service” said John Youden, founder of Mexico Boutique Hotels (MBH) and general director of Producciones Viva. “We want to do for luxury villa rentals what we’ve managed to do for boutique hotels—create a recognizable brand, a standard of quality and simplify the reservations process”.

Costa Vallarta Boutique Villas is a collection of luxury villas in and around Puerto Vallarta. What sets them apart is not only the stunning backdrop of verdant jungle, sandy beaches and deep blue water, but also the combination of fine architectural details, exquisite décor and the kind of service that has become renowned among those in the know. Fully staffed and
catering to guest’s every desire, these villas become the gathering places for families, the stage for intimate wedding celebration or simply an unforgettable getaway from the cares of the world.

To become part of the collection, each property must pass inspection by the Mexico Boutique Hotels’ management team, and be professionally operated and maintained to ensure a high quality of service. All properties must have a full staff and have been in operation at least one year, to ensure all glitches have been well taken care of. And, as with all MBH properties,
membership with Costa Vallarta Boutique Villas cannot be purchased, but must be earned.

“Our objective is to create a ‘virtual’ boutique hotel in Puerto Vallarta by using luxury villas as ‘rooms’. One room may be situated on the hillside behind Vallarta, another on the beach to the south of downtown. Whatever you choose the quality of service will be the same as what you’d expect to find at a boutique hotel, especially with the implementation of our new concierge service,” says Sylvie Laitre, director of both Costa Vallarta Boutique Villas and Mexico Boutique Hotels.

Costa Vallarta Boutique Villas will be run using the reservations team for Mexico Boutique Hotels, who’s staff will be personally familiar with each property. Concierge services will be added on as well, so the each property has services similar to those expected at any luxury or boutique hotel.

For more information or to reserve one of these exquisite villas, call 1-800-728-9098 or visit them online at
www.costavallartaboutiquevillas.com.

About Mexico Boutique Hotels:
Established in 1999 by John Youden’s Producciones Viva, Mexico Boutique Hotels is a collection of 45 upscale member properties categorized by their intimacy, high level of service and outstanding attributes. A group of small, independent hotels within Mexico that offer a unique vacation experience for guests, Mexico Boutique Hotels are typically less than 50
rooms and often serve as destinations unto themselves. Each offers a unique theme that sets it apart from other accommodations and provides top service and cuisine through a personalized experience. Mexico Boutique Hotels are
chosen by a team of travel and hospitality professionals with many years of experience in Mexico. For more information, visit www.mexicoboutiquehotels.com. Supporting personal assistance is also available by phone at 1-800-728-9098 (US and Canada toll-free); 01-800-508-7923 (Mexico toll-free); or + (52) (322) 221-2277 (from other countries).

About Producciones Viva
Since 1988, Producciones Viva has published a number of magazines in the Puerto Vallarta area including Vallarta Lifestyles, Costa Vallarta Luxury Living, Vallarta Real Estate Guide and general information websites such as www.virtualvallarta.com and www.mlsvallarta.com.

Contact
Andria Mitsakos or Lydia Gregory
AMPR
561.266.0568 or 480.767.7902
Andria@andriamitsakospr.com or
lydia@andriamitsakospr.com

 

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