NEWS
RELEASE
For Release: June 14, 2000
BOUTIQUE HOTELS MARKETING AND RESERVATIONS COMPANY UNVEILED IN MEXICO
Puerto Vallarta, Mexico--Hoteles Boutique de Mexico (HBM or Mexico Boutique Hotels),
the only hotel marketing and reservations company of its kind in Mexico, becomes
available today to travelers and travel industry professionals worldwide via its
website MexicoBoutiqueHotels.com.
Hoteles Boutique de Mexico represents a collection of member hotels from coast
to coast in Mexico, currently numbering 17, which have been categorized as boutique
hotels by virtue of their intimacy, high level of service and outstanding attributes.
HBM provides international marketing, promotion and reservations support to these
member hotels and enables them to market cost-effectively while being identified
in a class of their own. A key component of that support is HBM's on-line reservations
service which will begin operating on its website by July 1, 2000. To the customer,
HBM brings convenience and peace-of-mind, providing an assured reservations method,
eliminating communication costs and guaranteeing a high standard of accommodation.
HBM fills a gap in the market, expanding awareness of and access to this previously
unrecognized category of lodging and the vacation experience it represents. HBM
founder John Youden, an entrepreneur and publisher of Mexican travel and lifestyle
magazines and websites commented, "These lodgings, which exemplify the charm
and uniqueness that serve as Mexico's real allure, have been eclipsed by the dominance
of all-inclusive resorts and chain hotels which enjoy powerful marketing resources.
Our recent introduction of Hoteles Boutique de Mexico at Tianguis [Mexico's leading
travel trade forum] reinforced that there is extreme interest on the part of the
traveler and travel industry in this emerging lodging option. HBM will be the
intermediary or "info-mediary" as we'll deliver the best information
on the web and in print, making a convenient and economical connection for consumers
worldwide."
HBM director Yvette Vink, who has brought Latin American tourism products to international
markets for 20 years, believes the introduction of the boutique hotel concept-already
well-accepted in North America-will be equally well received as a new category
of lodging in Mexico. Vink also believes the internet to be the perfect marketing
vehicle for the concept, stating, "Not only is the web the fastest growing
method of travel planning today, it provides important economies from a marketing
perspective and to the consumer from a booking standpoint."
Membership is by invitation once a hotel has been identified and qualified by
a team of reviewers to feature individual style and character, and to deliver
personalized service and excellent cuisine. Hotels usually have fewer than 50
rooms and must additionally possess one or more attributes of cultural, historical,
recreational or geographic significance. Their individuality, from the grandeur
of 19th century Los Juaninos, a former Episcopal palace in Morelia, to the isolation
and primitive style of the seven palm-thatched bungalows at Majahuitas near Puerto
Vallarta, led HBM to abandon a rating system in favor of a glossary of "key
words" which define what experience a traveler could expect to enjoy. A hotel
could be categorized by a selection of 15 key words ranging from rustic to luxurious,
secluded to central, and detailed to casual.
The website will feature seasonal specials, packages and value-added offers. Reservations
are taken exclusively through the internet (
MexicoBoutiqueHotels.com),
via fax (011-52 (322) 221-2255) and navigation tools are provided to view property
profiles and request brochures and additional information.
Hoteles Boutique de Mexico is based in Puerto Vallarta, Jalisco, Mexico. Information
on becoming a member hotel can be obtained by email at
info@mexicoboutiquehotels.com" or via fax at 011 (523) 221- 2255 from the US or Canada.
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Follow this link to Download Press Images
For further editorial support, to arrange an interview or to request additional
images, please:
- Email us at prs@mexicoboutiquehotels.com
- Fax us with your query at 011-52 (322) 221-2255
- telephone or fax us with your query at (52)(329)-298-1644
